Glossary & Troubleshooting
Glossary
- ASIN: Amazon Standard Identification Number — unique product identifier assigned by Amazon
- SKU (Seller SKU): Merchant-defined product identifier (displayed as “SKU” in the product table)
- FNSKU: Fulfillment Network Stock Keeping Unit — FBA inventory identifier
- FBA / FBM: Fulfillment by Amazon / Fulfillment by Merchant
- Marketplace ID: Marketplace identifier (US / UK / ZA, etc.)
- Profile ID: Amazon Ads profile identifier
- Prime: Prime order flag
- Business Order: Amazon Business order
- TACOS: Total Advertising Cost of Sales — total ad spend / total revenue (across all ad types)
- ACoS: Advertising Cost of Sales — ad spend / ad-attributed revenue (per campaign)
- Buy Box: The percentage of page views where your offer is the featured offer
- Sessions: Number of visits to your product pages within a 24-hour period
- Conversion Rate: Unit Session Percentage — units ordered / sessions
- Net Proceeds: Revenue remaining after Amazon fees, refunds, and costs
- Data Kiosk: Amazon’s reporting service for Sales & Traffic and Economics data (typically 1-day delay)
- SP-API: Selling Partner API — Amazon’s API for sellers and vendors
Common Issues
Connection
- Authorization failed: Reconnect and complete authorization
- Wrong marketplace: Reconnect and select the correct site
Troubleshooting Checklist
- Confirm the store is active
- Select the correct Amazon store and date range
- Consider Data Kiosk one-day delay
- Reauthorize the store or Ads account
If the issue persists, contact support and include screenshots and time range details.