Overview
The Amazon module covers store connection, metrics, product analytics, and listing sync. This page outlines prerequisites, available features, and data scope.
Prerequisites
- Amazon store connected via SP‑API OAuth
- Correct marketplace selected
- Store admin permissions
- Optional for Ads Center only: Business+ plan and Amazon Ads admin access
Available Features
| Feature | Required Tier | Description |
|---|---|---|
| Amazon Store Metrics | STARTER+ | Store KPIs, trends, and period comparison |
| Amazon Product Analytics | STARTER+ | Product-level sales, returns, inventory, economics |
| Listing Sync & Publish | BUSINESS+ | Import from Takealot, select ProductType, fill attributes, publish to Amazon |
| Data Export | STARTER+ | Export product analytics |
| Amazon Ads Connection & Center | BUSINESS+ | Authorize Ads account, sync profiles, and use the Ads center to review performance (create/edit actions are rolling out in stages) |
⚠️
FREE tier users cannot access any Amazon features. Upgrade to STARTER or above to unlock Store Metrics and Product Analytics.
⚠️
Rolling out: The Amazon orders page is not publicly available yet. The Amazon Ads center is available for BUSINESS and above, while create/edit actions are still being released in stages.
Supported Marketplaces
Back-end supported marketplaces (UI options may vary):
- United States
- Canada
- Mexico
- Brazil
- South Africa
- United Kingdom
- Germany
- France
- Italy
- Spain
- Netherlands
- Sweden
- Poland
- Turkey
- Egypt
- Saudi Arabia
- United Arab Emirates
- Japan
- China
- Australia
- Singapore
- India
Data Scope and Refresh
- Initial sync: Up to 180 days of historical data on first connection
- Incremental sync: Scheduled updates for new data
- Data Kiosk: Sales & Traffic / Economics are daily and usually lag by one day
Key Terms
- ASIN: Amazon Standard Identification Number
- SKU (Seller SKU): Merchant-defined product identifier (displayed as “SKU” in the product table)
- FNSKU: FBA inventory identifier
- FBA / FBM: Fulfillment by Amazon / Fulfillment by Merchant
Next Steps
- 📘 Store Connection - Connect Amazon store and Ads
- 📈 Amazon Store Metrics - Store KPIs
- 📦 Amazon Product Analytics - Product insights
- 📣 Amazon Ads Dashboard - Ads KPIs and campaign review
- 🔁 Listing Sync & Publish - Sync workflow